There are many factors which contribute a better ranking for a website. It is highly known fact that Google uses more than 200 signals for awarding better Google page rank to web pages. Some years before Google used to award single page rank to whole pages of a website. But during last 2 year they are awarding separate Google page rank for different pages of website.
According to Google Page rank is an important factor in search engine ranking which can be leaked through external links ( links going to other external website pages without no follow attributes ). Google sticks on highly strict opinion on selling links by websites.
Achieving good Google page rank is difficult task now a days. The highest level of page rank which 10/10 is not even allotted to Google.com website. But it is very interesting thing that twitter achieved 10/10 google PR due to its huge number of data feed, user activity, huge response, replies, comments, retweets etc by its users.
If one website is in position to get more fresh content, good number of natural visits, user response, user activities, link reputations, google will be surely compelled to allow better page ranks. There are many basic factors like user friendliness, easy crawl ability, seo friendliness, easy loading, age of website etc also boost the google ranking criteria.
There will not be much more benefits in the case of ranking, if you are getting more hits. If the hits getting are converting to visits and visits are converting into more page views with a good spending time in pages, the page rank will definitely grow quickly.
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